TowardTheStars is a global online values-driven marketplace that focuses on products that empower girls, as well as on gender neutral products.
It is a coalition of artists, authors, craftspeople, businesses and not-for-profits that focus on overturning the gender stereotypes that make girls obsess with body image, keep girls from taking leadership roles, that limit girls' interests in sciences and math and cause them to feel self-conscious when playing sports.
It is the most important destination for parents, educators and loving adults looking to find a special gift for the girls in their life. A place where you can find products with all the colors of the rainbow, that showcases great role models, where girls can be pirates and superheroes, pilots and scientists, where the focus in not on her external beauty but on her strength, confidence, values, ability, health and determination.
TowardtheStars will be launching in August and already counts with 250 subscribed sellers and a supportive online community of more than 100k people worldwide.
Taking back girlhood and showcasing that girls are strong, daring, intelligent, adventurous, athletic, outspoken, leaders and fun.